Smitten PR is a Singapore-headquartered boutique public relations agency founded by Marianne Wee-Slater, a former beauty editor whose editorial pedigree shapes how the team thinks, pitches and storytells. The agency works at the intersection of lifestyle, beauty, wellness and food and beverage, with a portfolio that spans global luxury houses such as Chantecaille, Kilian Paris, La Prairie, Givenchy Beauty, Clarins and Aveda alongside hospitality and homegrown brands.
What sets Smitten apart is the journalist's lens. Pitches are crafted from a media point of view, which is why the team consistently lands coverage in tier-one print, digital, broadcast and influencer channels. Services span media relations and earned coverage, KOL and influencer engagement, brand events and product launches, content development, and reputation management. The team was named Best PR Campaign (Regional) — Beauty and Wellness at the Marketing Interactive PR Awards 2024.
Best for: Lifestyle, beauty, wellness and F&B brands that need cultural relevance, sustained media buzz and event-led launches that translate into coverage.
Clooud Consulting is a Singapore-based advisory firm built around one job: helping small and medium enterprises grow with confidence. The team is recognised as a Practising Management Consultant by the Singapore Business Advisors and Consultants Council and is an approved Government Grant Consultant, which means they can lead clients through Enterprise Singapore schemes — including the Enterprise Development Grant (EDG), Productivity Solutions Grant (PSG) and Market Readiness Assistance (MRA) — from eligibility check through to reimbursement.
Beyond grants, Clooud handles the operational scaffolding that lets founders stay focused on running the business. That includes corporate secretarial work, accounting support (they are a recipient of the Xero Awards Singapore and a finalist in the Medium Accounting Partner category), payroll and HR administration, and broader business advisory across strategic branding, automation and overseas expansion. The combination is unusual: most firms do either compliance or growth advisory, not both.
Best for: SMEs ready to scale, digitalise or enter new markets — and founders who want a single partner for grants, capability building and the unglamorous-but-essential admin that keeps a company compliant.
Piquant Ideas is a Singapore branding agency founded in 2013, built on a simple premise: brands earn relevance by understanding their customers first, their logos second. The team blends market research, brand strategy, identity design and integrated marketing communications — covering everything from positioning and naming through to visual identity systems, web UX and campaign creative.
Their work has spanned categories from professional services and SMEs to consumer brands looking to enter new markets, with a signature approach that pairs research-backed strategy with distinctive design. Clients come to Piquant for help with rebrands, new market entry, brand refreshes and the kind of cross-border positioning work that needs both rigour and craft.
Best for: Founders and marketing leaders who need a brand that is research-grounded, visually distinctive and built to perform — whether launching, repositioning or scaling into new markets.
Alylytiq is a Singapore boutique research and insights consultancy that turns data into decisions. The team works across five expertise pillars — brand equity and corporate reputation, product innovation, competitor benchmarking, customer experience, and market understanding, sizing and strategy — and brings them together through integrated quantitative, qualitative and secondary research. The work spans both B2C and B2B, with senior researchers leading each engagement end-to-end.
Founded by Szetho Wei Shen and Alyssa Chew, who both have more than 20 years of experience in the industry, Alylytiq is built on the conviction that good research is interpreted, not just delivered. The team is AI-enabled where it sharpens analysis, but human-led where judgement matters: framing the right questions, reading the cultural nuance, and translating findings into clear strategic moves. Clients get research that sharpens brand, comms and product direction — without the deck-bloat or methodology theatre.
Best for: Marketing, insights, brand and strategy leaders who need senior-led research that informs real decisions — particularly for brand tracking, segmentation, innovation pipelines, CX programmes, and market entry or sizing studies.