The brands stealing market share aren't outspending you. They're out-feeling you.
In an era overwhelmed by digital noise, what customers crave is immersion. Environments that excite the senses and leave a lasting imprint. Experiential marketing isn’t a trend; it’s the evolution of physical retail. Because designing space is no longer aesthetic, it is strategic.
Well-crafted sensorial environments have been shown to:
In this session, you won’t just hear about sensory branding, you’ll experience it. An evening where you’ll smell, hear, taste, and rethink how brands connect.
This is where brands learn, meet, and build what’s next.
Thursday 7 May 2026
18:00 - 21:00
Supper House
Tanjong Pagar Distri-park. Blk 37 Keppel Road, #04-02, Singapore 089064. (opposite the old railway station)
Featuring: Simon Faure-Field
Most brands attend obsessively to what customers can see. Simon Faure-Field has spent more than 30 years attending to everything else: the fragrance diffusing through a hotel lobby, the precise musical register of a banking floor at 11 in the morning, the atmospheric coherence of a resort property where two thousand guest rooms, a casino, a convention centre, and a celebrity chef restaurant must each feel distinct and yet unmistakably of a piece.
He founded Equal Strategy in 1998 as Asia’s first dedicated sensory branding consultancy, and it remains the only practice of its kind and sophistication in Southeast Asia and the Pacific Rim.
His client list encompasses some of the most demanding and prestigious brand environments in the region — Marina Bay Sands, Pan Pacific Hotel Group, Standard Chartered, Fairmont, Mondrian Singapore Duxton, Resorts World, UOB, New Balance, Microsoft, Changi Airport, and many others.
What connects these engagements is not their scale, though the scale is often remarkable, but the seriousness with which each client approached sensory experience as a strategic discipline rather than an atmospheric afterthought.
Founded by interior designer Ashley Chiam, Supper House is a creative drawing room where art, design, and fashion intersect. Set in a warehouse space at 37 Keppel Road, it hosts exhibitions, dinners, and cross-disciplinary events that bring artists, designers, and audiences into the same conversation. The space takes its name from the communal tradition of supper — where meals and ideas are shared.
Lavish has been at the front of Singapore's premium catering scene since 1998. Their work spans bespoke menus for corporate events, weddings, and private banquets, with clients ranging from Temasek and UBS to Changi Airport Group. Halal-certified, with a track record that includes collaborations with Michelin-starred chefs — they treat catering as part of the event experience, not an afterthought.
Vino.sg curates wines you won't find on most Singapore shelves — with a particular focus on small-producer Macedonian and Balkan bottles alongside selections from further afield. Strong on tasting notes and food pairing recommendations, and a good fit for dinners, tastings, and corporate events where the wine matters as much as the menu.
Ideal Systems is Asia-Pacific's largest broadcast, cloud, and professional AV systems integrator, with 14 offices across the region. Their Pro-AV division works across hospitality, retail, corporate, and live event environments, carrying brands like Sennheiser, Shure, QSC, and Q-SYS. When the sound of a space needs to be designed rather than improvised, this is the team that makes it possible.
Carnival Empire is a one-stop event production company with over a decade in the Singapore market — corporate events, D&Ds, family days, product launches, and themed activations. Singapore's first go-green events company, with a focus on sustainable execution alongside reliable logistics. They handle the quiet mechanics that make an event run smoothly.
Started in 2016 as a commercial cleaning specialist, Red Sea Global has grown into a full integrated facility management provider. They cover everything from F&B kitchens and offices to clean rooms, server rooms, and healthcare facilities — with services spanning commercial cleaning, kitchen exhaust systems, anti-slip coating, air-con servicing, and pest control. The unseen work that keeps a space presentable.